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商品編號： 9-602-071 出版日期： 2001/08/29 作者姓名： Frei, Frances X.;Rodriguez-Farrar, Hanna 商品類別： Service management 商品規格： 17p 再版日期： 2005/09/15 地域： 產業： Internet services;E-commerce 個案年度： 2001 - 2001
商品敘述：
Used as part of the first module of a course on Managing Service Operations, which addresses managing the operating role of customers (606-032). eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the perspectives of two eBay customers--a buyer and a seller--the case presents the challenges and opportunities posed by increased corporate involvement.
涵蓋領域：
Auctions;Service management;Internet
相關資料：
Case Teaching Note, (5-602-126), 35p, by Frances X. Frei
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